Marketing & sales

Costs

Unit cost

$0.23

Digital marketing & Social media

  • Short and entertaining videos utilizing transitions which emphasize the usage of clothes to create plastic packaging

  • Informative website linked on social media profile, showcasing different products, benefits, purchase options and thus building online presence & hub

$75

Equipped with a B2B and B2C model, we aim to target businesses and customers prioritizing strong environmental practices and values, seeking products and services that reduce their environmental impact.

Business to Business (B2B)

Business to Customer (B2C)

Marketing

&

sales

Partnership:

  • Digital collaboration with eco-friendly influencers

  • Sustainable organizations, joint marketing campaigns & endorsements

  • Form partnerships with small restaurants, markets, or food chains to apply sustainable packaging solutions

Cost of Customer Acquisition:

If 5000 people are reached through Instagram and 1000 from Email:

  • Customer in Instagram = 5000 x 0.01 = 50

  • Customer in E-mail = 1000 x 0.225 = 225

Total customers acquired = 275

Total cost = 50 x 75 + 225 x 15 = 7125

Total Customer Acquisition = 7125 / 275 = $25.91